Cathy Breeze took up the role of Director of Communications at Sainsbury Management Fellows (SMF) around the time that email started to take off in business! 20 years on Cathy is managing a wide ranging campaign that embraces everything from the Annual Dinner and the Annual Report through to social media communications; running an active LinkedIn Group, Engineers in Business; an e-newsletter for Fellows, publications, research projects and a university business competition.
The communications channels may have changed, but the mission of Sainsbury Management Fellows remains the same – to help ambitious young engineers gain the skills and experience that enables them to become business leaders, either in their own start-ups or in blue-chip companies.
Cathy has spearheaded the external communications campaign to raise awareness of the scholarship scheme and attract high calibre candidates to apply for an award, as well as working with SMFs’ Trustees to build relationships with leading institutions such as the Royal Academy of Engineering and EngineeringUK. Cathy has helped to foster many mentoring relationships between Fellows and young engineers and helped the Trustees in the organisation’s transition to a registered charity.
At a dinner to celebrate her 20th anniversary as SMFs’ Director of Communications, Cathy said: “This has been the most rewarding job of my career, and I’ve had some interesting posts. I am fortunate to work with Trustees who have a strong vision for the charity and a commitment to deliver great results. They have inspired my work on the communications front. I very much look forward to our next challenge – raising £10 million to continue the charity’s work. We have already raised over £1.7million, which is a great start.”